Hi, I'm Ashleigh Santamaria (formerly Young).
After leading marketing across Fortune 500 environments and high-growth beauty, wellness, and CPG brands with deep experience with positioning, product launches, campaign strategy, and cross-channel growth, I saw the same pattern over and over:
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Smart teams rushing into tactics.
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Paid media before positioning.
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Campaigns before clarity.
But more importantly? I’ve been in the room where decisions get made and I know how to prevent expensive mistakes.
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The problem usually wasn’t effort.
It was not having the right foundations in place for growth.
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So, I built Power Hour to give founders, growth brands, and agency leaders access to senior-level brand thinking, without the bureaucracy, expensive retainers, or 12-month contracts.
Partners who understand that killer positioning and clarity isn’t a luxury, it’s leverage.
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If you’re looking to define a strategy that will help sharpen decisions, strengthen launches, and ensure every channel works harder, let’s talk.
MY APPROACH
Strategic, but practical.
Structured, but collaborative.
Direct, but kind.
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I don’t believe in 100-slide decks that sit in Google Drive. I believe in frameworks you can actually use.
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I don’t sell tactics for the sake of activity. I help you build a foundation so every tactic works harder.
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And I’m not here to impress you with jargon. I’m here to help you make better decisions.
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I'm here to power your business, not the other way around.
WHY THIS WORK MATTERS TO ME
Brand strategy shouldn’t feel mysterious or reserved for billion-dollar companies.
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Founders deserve clarity before they invest one cent into paid media.
Growth brands deserve strategies and frameworks that ensure every team member is aligned, inspired and clear on how to execute.
Agencies deserve the best strategic support before walking into high-stakes pitches.
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The right foundation changes everything ... confidence, momentum, results.
And when that clicks? It’s powerful.
LET'S GET PERSONAL
Where were you born?
Johannesburg, South Africa.
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What's your sign?
Aquarius ... 100% lol
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​Favorite Superhero?
Wonder Woman.
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​One thing you can’t live without?
Yoga (and my hubby).
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One piece of advice you always give brands (or people)?
You're never too old, and it's never too late!
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What’s your Myers Briggs Personality Type?
INFJ which is apparently the rarest personality type in the US. Only about 1.5% of the population falls into this category.​
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​Craziest thing you’ve done since starting Power Hour?
Making my national TV debut at 48 years old for one of my beauty clients, as their brand spokesperson in a 60 second News Watch commercial and On-Air Guest to launch the brand live on HSN.
