Founder, Power Hour Consulting LLC
What made you start Power Hour Consulting?
After 25 years working agency and client side in New York City, I needed a change. I had cultivated a strong, multi-faceted skillset from running billion dollar global brands across traditional, digital, and brick-and-mortar channels. I felt I had a lot to offer, especially to smaller and mid-sized brands, who might not be ready to hire big agencies but needed someone with the experience to scale their marketing efforts and guide the tactics needed to achieve growth and revenue objectives.
What was your initial vision for Power Hour?
Brands have an extraordinary ability to impact pop culture. Throughout my career, I sought out opportunities to learn from the world’s most famous marketers and brands to uncover what made them successful; brands including Avon, Dove, General Mills, Maybelline, and Ralph Lauren. My vision was to take this exceptional branding, marketing and business expertise and make it available to anyone who wanted to take their advertising and marketing efforts to the next level, but weren't quite ready to hire an agency or full time CMO.
How does the Resume & Career offering fit in?
After receiving my CWC1 Wellness Coach certification from the Institute for Wellness Education in 2018, I started getting requests for help from colleagues who were looking to update their resume and figure out how to better brand and market themselves. Some wanted new careers, others wanted more of an edge in today's competitive job environment. This is when I realized that branding is branding, whether you're marketing products or people!
Let's Get Personal
Where were you born?
Johannesburg, South Africa.
One thing you can’t live without?
What’s your Myers Briggs Personality Type?
INFJ which is apparently the rarest personality type in the US. Only about 1.5% of the population falls into this category.
What’s the craziest thing you’ve done since starting Power Hour?
Making my national TV debut at 48 years old as a brand spokesperson in a 60 second News Watch commercial and as a live HSN On-Air Guest for one of my beauty clients.