Did you know that the average job listing receives around 250 resumes—but only 4 to 6 candidates typically get invited for an interview? Standing out in this crowded field is essential. Two critical ways to do this are by personal branding and optimizing your resume for Applicant Tracking Systems (ATS). Here are my expert tips to help your resume work harder for you and land in front of a real hiring manager.

In today’s digital-first world, LinkedIn is no longer just a digital résumé—it’s your personal stage for building a strong professional brand, connecting with your ideal audience, and showcasing your expertise. Whether you’re a freelancer, entrepreneur, or professional looking to attract new opportunities, standing out on LinkedIn can make a real difference.

87% of consumers go online to platforms every day like Google, Bing, and Yelp to get information about a business (e.g., address, hours,...