Marketing You on LinkedIn: 3 Proven Ways to Raise Your Profile Organically

In today’s digital-first world, LinkedIn is no longer just a digital résumé—it’s your personal stage for building a strong professional brand, connecting with your ideal audience, and showcasing your expertise. Whether you’re a freelancer, entrepreneur, or professional looking to attract new opportunities, standing out on LinkedIn can make a real difference.

But here’s the good news: you don’t need a big budget or paid ads to boost your visibility. With a thoughtful approach and a bit of consistency, you can grow your presence organically—and meaningfully. Here's how...

Start with a Strong Foundation: Optimize Your LinkedIn Profile

Think of your LinkedIn profile as your personal landing page. It’s often the first impression you make—and first impressions count.

A well-optimized profile doesn’t just look good; it works for you. It helps people find you in search results, showcases your strengths at a glance, and makes it easy for potential clients, collaborators, or employers to see why they should reach out.

Here’s how to make your profile shine:

• Headline: Go beyond your job title. Use clear, keyword-rich language that reflects the value you offer (e.g., “Helping small businesses grow through strategic marketing”).

• Photo & Banner: Choose a professional, friendly profile picture and a banner image that reflects your brand or industry.

• About Section: Share your story, highlight your unique strengths, and include key phrases your audience might be searching for. But keep it brief, you can save the detail for your book!

• Experience & Featured Content: Use this space to show—not just tell—what you do. Highlight case studies, blogs, videos, or portfolio samples.

• Custom URL: Clean up your profile link so it’s easy to share and looks polished (e.g., linkedin.com/in/yourname). Learn how to do this HERE.

• Skills & Certifications: Keep this section current to reflect your latest capabilities and accomplishments.

Time to get Noticed

Once your profile is solid, it’s time to turn up the volume. Here are three powerful, organic ways to raise your profile on LinkedIn.

1. Share Valuable Content—Consistently

Content is the heartbeat of organic growth on LinkedIn. Regularly sharing thoughtful, relevant posts helps you stay visible and top-of-mind with your network—and beyond.

You don’t need to post daily, but consistency is key. Aim for 2–3 posts per week that reflect your expertise, values, or perspective. Consider sharing:

• Industry insights or trends with your commentary

• Behind-the-scenes glimpses into your work

• Client success stories or case studies

• Lessons learned, mistakes made, and how you grew from them

• Quick video tips or carousel posts that explain complex ideas simply

Authenticity and your unique take on the world matters more than perfection or trying to sound like everyone else. The world loves weirdos or else the world would just all be a boring, conventional blob. Speak in your voice, invite engagement with open-ended questions, and be open to conversation. LinkedIn’s algorithm rewards genuine interaction, so the more value and dialogue you create, the more visible you become.

2. Engage Strategically with Others

Content creation is only half the equation—connection is the other half.

Engaging with others on LinkedIn can actually boost your visibility more than your own posts (yes, really!). Commenting on and resharing content from people in your industry or target audience puts your name and headline in front of their network.

Here’s how you can engage with intention:

• Leave thoughtful, relevant comments that add value

• Tag people to invite them into the conversation

• Share and celebrate others’ achievements or useful content

• Ask questions to spark further dialogue

Spend just 10–15 minutes a day engaging strategically and you'll quickly see more profile views, connection requests, and meaningful conversations.

3. Ask for (and Display) Recommendations

Social proof is a powerful trust builder. One of the most underrated features on LinkedIn is the Recommendations section. These testimonials from colleagues, managers, or clients help validate your skills and experience—and they carry more weight than anything you say about yourself.

Reach out to people you've worked closely with and ask them to write a short, specific recommendation that highlights the skills or results you’re focusing on in your current role or industry. Click HERE to learn how to request recommendations on LinkedIn.

Pro tip #1:I'll sometimes even offer to send them a draft recommendation to save them time, and point them towards the skills and traits I'd like them to focus on.

Pro tip #2: Be sure to offer a recommendation in return. It builds goodwill and strengthens your professional relationships.

Final Thoughts

You don’t need to spend a dime to stand out on LinkedIn—you just need a clear strategy, some consistency, and a willingness to show up authentically.

By optimizing your profile, sharing valuable content, and engaging with others in your space, you’ll build trust, grow your network, and open new doors for your career or business.

Need help polishing your online presence? I’d love to support you. Reach out at ashleigh@yourpowerhour.com—let’s make your LinkedIn presence work for you.