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Your Agency’s Beauty & Marketing Secret Weapon

Ex-Global CMO/VP (Avon, Dove Real Beauty, Rodan + Fields, Maybelline, Ralph Lauren Fragrance) available for white-label, interim team embed, or pitch-partner opportunities.

I’m the person clients trust on day one because (odds are) I’ve been in their shoes before.

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The truth...

I’m the ex-client-side beauty/CPG marketer agencies trust to bring into final pitch rounds as their specialized secret weapon, instantly adding the credibility and expertise that needed to secure that win... or deploy as seamless interim agency-side leadership (maternity covers, sabbaticals, or post-win ramp-ups) when their permanent account lead isn't available.

What I Do For Agencies

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WHITE LABEL BRAND STRATEGY

I'll help you build the strategic platform, messaging architecture, and creative brief in 2–4 weeks so your pitch strategy and creative is bulletproof. Happy to sit in or cheer you from the sidelines. Hear Clients say, “Finally, an agency that gets it.”

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OWNED CHANNEL STRATEGY ENHANCEMENTS

I have experienced first hand how to optimize owned channels to drive the best conversions. From website messaging, to white-label Klaviyo flows, loyalty programs, community strategy, and content calendars that reduce client reliance on paid media and make your “performance branding” story real.

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INTERIM LEADERSHIP & MATERNITY LEAVE COVERS

Your VP, Account Director just went on maternity leave, sabbatical or quit? With 15 years of progressively senior account management roles agency-side and experience growing existing business, I can step in for 3–12 months to keep the team, motivated, the account secure and your clients happy.

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Who this is for

  • Mid-to-large independent agencies and holding-company networks

  • Any shop that has (or wants) beauty, wellness, sexual health, wine/spirits, feminine care, or CPG brands targeted to women

  • Agencies that hate losing business because the client “needs more strategic horsepower”

 

Who this is NOT for

  • Agencies only doing paid media or performance marketing

  • Shops looking for junior freelancers

  • Anyone wanting a traditional subcontractor relationship (I partner, I don’t disappear)

 

How we work together

  • Project-based (fixed fee)

  • White-label retainer add-on (you mark up, I stay invisible)

  • Per-pitch fee when I join the final table

  • Monthly “beauty brain on call” for internal team development or multiple clients

All Engagements Begin with a Free 30-Minute Call

You’ve built something real. Let’s make it amazing.

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