Your Brand’s Unfair Advantage
Ex-global beauty/CPG marketer (Avon, Dove Real Beauty, Rodan + Fields, Maybelline, Ralph Lauren Fragrance, General Mills) now working fractional and project-based with brands that sell to women.
The truth...
Most growth-stage and established brands hit the same walls:
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Unclear positioning, or the marketing that worked at $2M feels less effective at $10M+
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Launches that fizzle because no one owns the full project or timeline
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Retail doors that open… then close because sell-through or relationship management was weak
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Marketing teams that are stretched, siloed, or just gone after the last re-org
I’ve fixed all of those problems — multiple times — at scale. Now I do it for a handful of clients a year, without the politics or the $600k salary.
What I Do For Brands
BRAND POSITIONING & IDENTITY
8–12 week intensive that gives you crystal-clear positioning, messaging architecture, and visual identity direction. Perfect for post-funding founders or legacy brands that need to evolve without losing equity.
CONTENT STRATEGY & CREATION
I'll work independently or with your team to identify core content angles and help with asset development end-to-end: timelines, pillars, website/bogs, social, retailer storytelling, PR angles, influencer and creator seeding & more.
SHOPIFY WEBSITE DEVELOPMENT
Don't have enough cash to hire an agency to create or update your website? No problem. I build and manage basic websites across Wix, Shopify, and Squarespace and give you strategies to make them work for you.
360 MARKETING PLAN COORDINATION
I orchestrate every touchpoint of a major launch or brand re-stage into one seamless 360° plan, aligning R&D, sales, retail, PR, creative, owned channels, community, and supply chain around a single timeline and storyline so the entire marketing ecosystem fires in perfect sync with zero silos or surprises.
COMMUNITY GROWTH STRATEGY
I design authentic engagement tactics (content series, user-generated content loops, loyalty rewards, ambassador programs) plus high-leverage partnerships that let you tap aligned brands’ communities for co-marketing, bundle launches, and cross-promotions — all without relying on paid media.
FRACTIONAL CMO OR VP, INTEGRATED MARKETING
Available to fill in as a CMO or VP, Integrated Marketing 6–18 month embed while you hire permanently, post-layoff, during hyper-growth or as a maternity leave cover. I can hire, restructure, install process, mentor your team, or simply keep everything running smoothly until you're ready to hire.
What Clients Say
Elana Gold, Chief Growth Officer One Hope Wine
"I have had the honor and pleasure of working with Ashleigh Santamaria for both Rodan+Fields and One Hope Winery. And, I will continue to work with Ashleigh for the next decade. Over the past 20 years, I have worked with many agencies - both big and small - on many complex positioning projects, creative ideas and innovation. If I knew Ashleigh back then, my work would have been even more impactful, for sure cost effective, and I would have gotten there much faster. She is brilliant in leading positioning or innovation strategy work and she aligns complex organizations behind those ideas, even though she is an external expert."